A Brief Look at the Career Profile of Don Ressler

Women are often stuck between two choices; affordability and fashionable when it comes to choosing athletic wear. Functionality and fashion define trends in the women’s sportswear. Don Ressler ventured into the activewear industry in 2010 after realizing that demand for women’s activewear was not slowing anytime soon. By joining forces with Adam Goldenberg, Don Ressler developed a revolutionary vision for women’s sportswear. Through Fabletics, the duo would focus on customer demand rather than current market trends. Through consumer tests and focus groups, Don Ressler realized that the world of women sportswear was plagued by consistent problems across the board. Women’s activewear were often expensive, garish, and ill-fitting.

Shortly after founding Fabletics, Don Ressler and Adam Goldenberg brought Kate Hudson as the brand spokesman. By then, only a few companies would target women with their brands. Branding was also relatively ubiquitous in the sports fashion industry. With Kate Hudson as the brand ambassador, Fabletics solidified its relationship with consumers. Her passion for media and exceptional conversational skills helped to scale Fabletics globally. Kate Hudson works tirelessly to consolidate the online presence of Fabletics. Don Ressler worked through several hiccups to conquer complexity, one of the biggest foes in the women’s activewear market. Leveraging her determination and experience in the fashion industry, Kate Hudson improved the clothing to a point it became quite comfortable and high-quality.

Fabletics leverages its strong grassroots appeal and consolidated online presence to remain competitive. Kate Hudson would use her conversational skills and charisma to market Fabletics products online. Besides digital marketing, Fabletics has a discount pricing system. You pay a flat monthly fee of $50 once you sign up for Fabletics VIP. Customers receive free shipping services, rewards, and discounted pricing in the exchange for signing up for Fabletics VIP. When this model is combined with an appealing online presence, Fabletics suggests clothing choices and options based on a woman preference. That has helped Fabletics to set itself apart from the competition.

The economics of affordable activewear combined with solidified online presence has shown that women’s athletic wear can be functional, fashionable, and affordable. Fabletics provides support to busy women looking to live a healthy life and enjoy the way they look. Fabletics has announced that it will begin to expand its market in 2017. It will focus on the plus sized woman category by providing women with incentive and comfort to lose weight.

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