Category Archives: Advertising Firm

Brazilian Advertising Executive José Borghi Knows Brazil Is One Of The Most Emotional Regions in The World

There are several hidden worlds within the borders of Brazil. Some of those worlds are filled with parties and celebrations, and other worlds are emotional powder kegs waiting to explode at the drop of a hat. Brazil is a minefield of human emotions. That’s why the Brazilian advertising industry is so successful. Ad agencies play on people’s emotions to sell products and services. Brazilians are extremely passionate about football, and they are very sensitive and responsive when it comes to the ads they see and hear. The reason for that sensitivity and responsiveness is Brazilian ads cross the threshold storytelling, and they dive deep into the human psyche. Ad agencies are the diving boards that jettison great storytellers, poets, and artists into the pool of idiosyncrasies, and advertising professional land in the liquidity of human frailty. José Borghi is one of those professionals. Borghi has been called one of the great storytellers in the advertising business for the last 20 years.

Borghi was bitten by the advertising bug before he went to college to study the art of advertising. After graduating from PUC-Campinas in 1989, he went to work for Standard Ogilvy. But José got a real baptism in the ad industry when he went to work for the Leo Burnett Agency. José was exposed to several big name companies at Leo Burnett, and he rose to the challenge. Eventually, Borghi was named president. His reputation for being an effective leader and outstanding ad creator spread around the industry. Borghi left Leo Burnett and started his own ad agency, but he was approached by another top advertising executive, Erh Ray, and they decided to join forces. Ray and Borghi had some very successful ad campaigns. Those campaigns helped automobile companies and tech companies sell more products and services. It didn’t take long for the BorghiErh Creative Intelligence Agency to rise to the top of the Brazilian ad market.

The Lowe Network liked what the BorghiErh Creative Intelligence Agency was doing, so a merger was put together. The Borghi/Lowe Group was formed, and almost immediately, the client list exploded. The Borghi/Lowe Group got the attention of the Mullen Group. The Mullen Group is an international advertising and media company. Merging with the Mullen Group was a dream come true for Borghi. He was named co-CEO of the new Mullen Lowe Brazil Group, and he began to live his dream. That dream was being part of an international advertising agency with hundreds of talented employees and offices around the world.

An Overview of White Shark Media Reviews and Handling Complaints

White Shark Media is a company focused on helping the small and medium-sized businesses achieve success through inventive strategies in search engine marketing. The marketing solutions come at a cost-effective and flat fee. This is accompanied with full transparency, administrative access to customer’s Google AdWords account and no contracts. White Shark Media’s key clients include iMarine Inc., Platinum Pro Painters Canada and A Star Movers Texas. The company focuses on service lines, industry focus (advertising & marketing, non-profit, Legal, government and real estate), client focus and SEO (on site optimization, link earning& development and local search).

White Shark Media Reviews

White Shark Media has received a number of positive reviews from its clients due to a work well done. An example is the Veterinary practice digital marketing where the client is involved in creating mobility devices for the pets. The client needed a partner in digital marketing to assist in the management of their website as well as optimizing it to increase sales through pay-per-click and SEO strategies. White Shark Media was given the opportunity to assist the client and the work is still ongoing with no plans of stopping anytime soon. The client offers a positive feedback as they are satisfied by the work done by the company. White Shark Media has helped the client get notable sales increase through great customer service. The client described White Shark Media as a company that is always available when needed and they respond fast to any issues experienced on their website. When the client needed anything new, the company got on it fast.

Platinum Pro Painters is a painting company that has two main offices in the Western and Eastern Canada. The painting company required a partner to head its digital marketing to drive new customers and leads to it. Platinum Pro Painters settled on White Shark Media to deliver SEO and pay-per-click services, and the work is ongoing with no plans of terminating the contract. The painting company praised the dedication showed by White Shark Media in the delivery of top-quality results and working hard in conjunction with its clients. They check in every month with the client to find out if everything is going on well and whether they are happy so far with the services offered.

Typical Complaints and how White Shark Media handles them

Although the company gets lots of compliments, it also has a few complaints from clients. The company owns up its mistakes and then works hard to better its services from the mistakes. The typical complaints fall under clients losing touch with their AdWords campaigns and some clients feeling the communication is not good enough. These have been handled via planned monthly status calls to all clients. Secondly, there are direct extension phone systems to enable clients communicate with their contact persons.

White Shark Media Helps With The Fun Of Marketing

One of the reasons that being an entrepreneur and starting a business is so exciting is the marketing. One thing that could be said about marketing is that it could actually be fun. The fun part of marketing is that it involves reaching out to people and networking. This is where people take the time to learn what they can about the market that they are trying to reach. Then they could engage the market in discussions that are relevant to the business that they are running in some way. The best part is that there are many different methods for marketing. Some of them are free. One example of free marketing is social media. However, there is also the more traditional and financially costly AdWords advertising which is also effective.


However, AdWords campaigns are also tricky to get right. For one thing, people need to be able to get high conversions. Otherwise, they are not getting the best use of their money. This is why it is important to get the help of an advertising agency. One example of an advertising agency is White Shark Media. They are very helpful when it comes to advertising agencies. They are also willing to improve on the platform so that people can more easily come up with their own campaigns.


One thing that could be said for White Shark Media is that they are very passionate about helping their clients bring in some huge conversions. They make sure that they use the right keywords so that they can bring in a huge amount of customers. One thing that is to be remembered about marketing is that it is at heart a numbers game. Therefore, it is important for people to be able to bring in enough traffic so that they could earn a lot of income from their site.