Category Archives: Business of Fashion

Adam Goldenberg’s Impressionable Portfolio Of Entrepreneurship

Adam Goldenberg, the co-founder and chief executive of the Techstyle Group, recently appeared on CNBC to share insights about the company’s marketing portfolio and current standing in the fashion market. He stated that customers who subscribe for the VIP platform incur a monthly charge for every outfit that they receive from the brand. He, however, clarified that one could easily skip a month of purchase and shipment especially since the firm ensures that they have adequate information on the procedure. Adam pointed out that Techstyle has a focus to build an online fashion brand and not solely increase their sales revenue. According to the CEO, current giants in the fashion industry built their name in over three to four decades. Techstyle has a chance to level with those firms by utilizing the technology of the digital era to accelerate growth using the online sales and subscription model.

 

Adam Goldenberg earned his spot as one of the prolific executive officers in Los Angeles a decade ago when businesses began taking note of his strides. As a co-manager of the firm JustFab, Adam oversaw the company raise a funding of $33 million and purchase ShoeDazzle in 2013. In 2014, he revealed that JustFab was in for bigger growth that would see the launch of regional branches in oversea nations. Adam gained his expertise in leadership and business at an early age. He set up the gaming company Gamer’s Alliance and sold it in 1999 to Intermix Media. In 2006, he co-founded Intelligent Beauty and established JustFab four years afterward.

 

Adam understands that a business’s outlook and professional operations are not enough to stimulate growth. He constantly studies the sales’ numbers to check for anything that may need correction and acts swiftly to ascertain that clients receive the best. In 2014, he noted that while the firm launched an exclusive brand of sunglasses and handbags, customers were not willing to purchase them for their overpriced value. He engaged his team to draft a new sales strategy that cleared the shelves and maintained the firm’s revenue performance. Additionally, Adam invests in skilled manpower that complements his business’ mission and maintains high productivity.

 

After six years in operation, JustFab rebranded itself to the Techstyle Group. The new name was a reflection of the firm’s growth over the years that had the backing of technology. The firm has a massive VIP subscription and has become a leading seller of sportswear and shoes. The new name is set to accelerate plans and reflect the digital era.

Kate Hudson’s Tremendous Work At Adam Goldenberg’s Company Fabletics

 

Adam Goldenberg and Don Ressler built a company that’s made online fashion shopping exciting and relatively cheap while still maintaining good quality. But one very important person they’ve had helping their subsidiary company, Fabletics is Hollywood celebrity Kate Hudson. Hudson is well-known to be seen in athletic wear when she’s not on the set, and Entrepreneur.com reported she took a keen interest in Goldenberg and Ressler’s company because of its unique customer-driven model, and Fabletics’s low costs. Hudson has a high business acumen of her own and when the company came under criticism for some weaknesses in its VIP program, Hudson helped them take the steps to improve communication and make various features in the program optional. Users have flooded to Fabletics whenever they have seen Hudson sporting new apparel.

Adam Goldenberg certainly knows the right people to consult when he has a business idea floating around, but it didn’t start in the fashion industry. It started back when he built his first company, Gamer’s Alliance while he was still only in high school. Goldenberg’s company was noticed by Intermix Media, a digital marketing company that later entered the social media world when they founded MySpace. Goldenberg was hired to come work for Intermix Media and in only two years he became the company’s Chief Operating Officer. He also started building subsidiary companies with his friend Don Ressler who had also come to Intermix Media after founding FitnessHeaven.com.

 

In 2005 Intermix Media was sold to News Corp, and Goldenberg and Ressler had hoped the company they built, Alena Media would impress the new owners and become even bigger. Sadly, it didn’t and soon CrunchBase shows that Goldenberg and Ressler decided to leave the company. They started a company called Intelligent Beauty and formed several product brands that they sold under it. But they pushed for an even bigger idea to enter the fashion industry in 2010, and that’s when JustFab was started.

 

JustFab started out as an online-only fashion store, but within a few years and after receiving over $285 million in venture capital Goldenberg and Ressler decided it was time to open brick and mortar local stores. In addition, they also started Fabletics, FL2, FabKids and even bought out ShoeDazzle to add to their portfolio. Goldenberg and Ressler especially became interested in data analytics and how they could use that to improve shopping experience tailored to customer tastes, and soon they had built an elaborate system doing just that. It even prompted them to change the name of the company to TechStyle Fashion Group, something Adam announced via Twitter.