Category Archives: Clothing

Fabletics a Brave New Retailer in a Changing Marketplace

Fabletics has built a name and a brand based on a smart new concept for merchandising and bringing into the retail organization a popular and attractive actress representing and modeling the brand. Kate Hudson is the actress and model for this successful clothing line that is expanding into a changing women’s clothing market. More and more young women are turning away from conventions sportswear and wearing casual spa and workout inspired clothing, athleisure wear, as they go about their daily non-business lives. Fabletics seized on this idea and began designing and expanding on workout attire that women can wear to the gym, taking the kids to school or the grocery store.

Fabletics has implemented a membership program to connect with their customer base, and the results are having a huge impact on sales for this young and dynamic company. In a recent article in Forbes, Paul Armstrong went so far as to suggest that they were challenging Amazon in the new electronic marketplace for women’s wear. While Amazon remains the leader in all things ordered in the electronic world, Fabletics is having a very positive impact on women’s fashion. The company has even structured itself to have numerous brick and mortar outlets in populated areas in the United States of America. This regressive policy of having physically based locations goes against the grain of the new thinking that electronic merchandising on the Internet will doom this type of traditional retailing. But Fabletics wants to coordinate the buying experiences both online and in person, and having these physical outlets encourages membership and the hands-on appeal for impulse shoppers. Fabletics wisely offers these physical locations as adjuncts to their membership program, and the results have proven very encouraging for Fabletics executives.

As an example of how this new idea of the reverse showroom technique and how having a physical store will help membership, consider a customer who wants to know how an individual piece of clothing will fit and tries it on in the store. This customer has the reassurance that she is a particular size and now can select from an array of different colors or cuts online or even purchase the item in the store. Curiosity will bring customers to see what is going on and become enchanted with the idea of Fabletics and may soon become members. Fabletics has wisely made in-store purchases at the same price point as online ordering. This physical store concept combined with the array of online choices on the website is a win-win situation for consumers and Fabletics, too. Read the entire Forbes article by Paul Armstrong here: How Kate Hudson’s Fabletics Is Taking On Amazon

While Fabletics may not challenge the dominant position of Amazon in the Internet marketing arena, it has made a place for itself and has established a new dimension for the changing women’s wear marketplace. Fabletics has used new fashion and style concepts combined with an attractive and well-known spokesperson and a creative advertising campaign to capture their market share and will use satisfied customers as building blocks for their brand in America.

For more information about Fabletics see their website:Fabletics Official Website

Weekend #workout plan inspired by @gingerressler's high-power moves 👊🏼

A video posted by @fabletics on

Fabletics is Fabtastic.

Sweating can be stylish. Being active, enjoying fitness and getting healthy shouldn’t mean sweatpants and baggy shirts. Regrettably, in the past one needed to choose between style and comfort. Obtaining both would take a large bite out of your pocketbook.


Popular starlet, Kate Hudson, knew that wasn’t fair to the millions of women looking to obtain a healthy lifestyle while feeling confident at the same time. Thus, the idea of Fabletics was born. Active wear that motivates, for comfort, and style. Heading towards the company’s 4th anniversary, tongues are wagging about the product.


Happy shopper Haley Faye purchased the Fabletics Lucca Puffer Coat. This beautiful coat is typically $99.95, but only $69.95 to VIP members. Happy Haley couldn’t rave enough about the warmth, yet lightweight feel to the coat. There was so much Haley loved about the coat including the deep pockets and the length to help keep the cold out. A stylish pick for a frozen tundra lass on the go.


The Vlogosphere is also abuzz with reviews for Fabletics. TheCortReport, a video blogger, was extremely pleased with her purchase. She donned a beautiful, precious gem blue sporty shirt as she discussed her experiences with the company and product. It was a shirt that Cort adored. At the top of the positives mentioned, Cort was thrilled with the quality of the shirt as well as the true sizing. Many times when a shirt is labeled medium, it is not always a true medium. Even a person of a smaller girth may have a bit of a squeeze. Conversely, the Fabletics shirt was true to the advertised size. The wide variety of options were also something that pleased TheCortReport.


Fantastic reviews are not always about the clothing from Fabletics. One five star review on a product rating site raved about customer care. After an issue with an order, the customer posted a review about her concerns and was immediately contacted by customer service and the situation was rectified. The satisfied customer stated she rarely has such a positive experience with customer service representatives. She was extremely pleased.


“I can’t believe they cater to plus sizes.” Cheered another reviewer. “I’m a size 20 so I pondered, ‘they will probably cater to skinny minis like Kate Hudson’. Surfing the site, I found a shirt I thought was adorable. You could work out in it, or even wear a nice black skirt and it would pass for a dress shirt. Consequentially, I decided to look at the sizes just for curiosity’s sake. The clothing actually comes in an XXL (which is a size 18-20). Just my size! Happiest of joys, it fits as described. I simply love they know plus size women desire to shape up and look hot doing it.”


Some customers couldn’t say enough about this company. Fabletics, it seems, is in for a fabulous future.