Category Archives: Devoted Leader

Flavio Maluf Is a Stellar Example of a Devoted Leader

Flavio Maluf has served as the president of Eucatex Group for almost 22 years now. Maluf is also the chief executive officer of the company, the CEO of the company’s chemistry and mineral department as well as the trading and engineering department. The executive holds a bachelor’s degree in mechanical engineering from Fundação Armando ÁlvaresPenteado, FAAP and another one in business administration from New York University.


After completing his studies at New York University, Mr. Maluf worked for several financial institutions based in the United States. He worked as a securities and investment broker at Citibank before working as an accountant at Peat Marwick. Flavio moved back to his home country, Brazil and immediately joined the family business. It was in 1987 when Maluf started working at the trade department of Eucatex group. He did not stay in this area for long before moving to the industrial area of the company. He was a hardworking employee who performed all his responsibilities. In 1996 he was invited to be part of the executive team before being appointed the president in 1997.

Competency as a leader

Mr. Maluf emphasizes that being innovative is essential in the growth of a business since it sets you apart from your competitors. He says that an effective executive must know how to invest in the most efficient method of production, know the best way to distribute products and approach customers. This executive also stresses that businesses should identify opportunities and take advantage of them, especially in unfavorable conditions.

Leading Eucatex Group

Flavio Maluf is a man of action, and he has truly helped in growing the family business. Six years ago, Flavio established a T-HDF/MDF line in Salto to produce panels of mechanical resistance used in the furniture industry to manufacture doors, partitions panels, and other products. The company also has another production line that produces products like paints and resins, vermiculite-related products, ceiling linings, wall partitions and galvanized steel roofing sheets.

Through Flavio Maluf, the company has adopted several strategies that have enabled it to be a market leader and a leading manufacturer of wood-related products. Today, the company primarily operates in the construction and furniture industries with each segment representing 35% and 48% of its income, respectively.