Category Archives: Social Media Age

Fishing Stories Go Viral in Social Media Age

Fishing stories have been told for as long as there have been fishermen and women out in their boats, casting off in the cool morning sunrise and pining after the one that got away by night. That much has not changed. But the medium has become as high tech as any other part of our ultra-connected lives.

With the average person spending ten or more hours a day online, and our smartphones getting smarter and more connected by the day, perhaps it is no surprise at all that the great outdoors has become yet another hot spot for social media buzz. Selfies with fish caught and fishing buddies grace our social media pages, inspiring envy while we sit inside, or a few extra likes on our own pages.

Many area fishing businesses have caught onto the buzz and are getting hooked onto social media trends. The Buffalo News spoke with one of the local fishing captains, Tom Marks, who has used social media postings to attract new customers and spread the word about how much fun fishing is out on the Great Lakes.

Social media allows the fishing boat captains and charters to exchange information about weather and fishing conditions, trade tips, and of course their fishing stories. It has become a popular way for the small businesses to create buzz and build a loyal following – both of which are essential to a business’ survival in the Internet age.

It also allows the fishing tradition to connect with younger generations, who are more likely to be on the world wide web than the great outdoors. Younger generations want to be able to share those exciting moments with their friends, wherever they go. And so the new generation of fish stories will be told online, for all to click like.