Eli Gershkovitch: The Fire Behind Steamworks

Craft beer is a large industry in Canada, and while the number of craft beer drinkers took a slight dip in 2016, the market is expected to rise once more in the coming years. Maybe that’s why there’s been such an explosion of craft breweries in Canada. While certain provinces are definitely leading the charge, the love for craft beer seems to be a national affection. The recent popularity of and interest in craft beer has spurred many passionate brewers to open pubs and breweries across Canada. But some entrepreneurs in this field have been going strong since before craft beer was cool (http://www.steamworks.com/brewery). Eli Gershkovitch certainly falls into that category.


Soaring to New Heights


In 1993, Eli Gershkovitch realized two of his dreams. He opened his first craft beer pub and obtained his pilot’s license. He’d always loved the idea of flying, and he pursues that passion to this very day. In fact, in the early 2000s he took a single-engine Cessna from Vancouver to Europe and back, truly earning his wings. However, soaring above the rest isn’t something Mr. Gershkovitch only does in the sky – he’s done it in business, too. Years after starting his little pub he expanded and soon became a formidable force in the craft beer industry.


Steamworks Group is Born


Eli Gershkovitch took his passion and expanded it into a full-on brewery. In interviews, he regularly discusses how difficult and challenging it was to transition from a pub to a full brewery, but he never let it phase him. Instead, he doubled down on his efforts to learn everything he could about the brewery business and called in international experts to help him with marketing and business growth. While he had been steadily adding to his business over the years, this transition was a pivotal moment for him. However, he rose to the challenge, fast becoming one of the most sought-after breweries in Canada.


Eli Gershkovitch is just one example of how passion and determination can fuel an entrepreneur to craft brewery greatness. If Mr. Gershkovitch was able to establish such a remarkably popular craft beer pub at a time when craft beer wasn’t even trending, only time will tell what he’ll be able to accomplish now.

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