Facing Difficult Challenges, Kenneth Goodgame Never Fails to Respond

Kenneth Goodgame is a marketing entrepreneur. He went to the University of Tennessee and undertook a bachelor’s degree in marketing. Later after graduation, he got an opportunity with Hardlines D28 as a Product Merchant. Here, he was tasked with managing sales and purchases from the southern region. He was also in charge of opening new stores. He was later asked to oversee the company expansion in Puerto Rico.

Four years later, Goodgame moved to Home Depot. He was given the position of Director and charged with overseeing property Brands. While at this company, he launched SKU Husky Air Program. This program was responsible for the company’s domination in the market. Consequently, it led to increased sales and a better GMROI. It was after these achievements that he was promoted to Senior Global Product Merchant. In this position, Kenneth Goodgame was able to secure 1.6 billion dollars’ worth of goods in procurement globally. The company’s gross margins also went up to 18 million dollars.

In 2002, Goodgame joined a Huntersville based company called Newell Rubbermaid. Here, he held the position of Senior Vice President. He was tasked with overseeing the sale and marketing of the channel Irwin PTS & Shur line products. His input to the company was felt in no time. Three years later, the company’s net worth had risen to a net worth of 490 million dollars. He also re-engineered the global marketing strategy.

Two years later, he became the company’s president. He also became the general manager of Bernzomatic industries. He launched new product lines. By buying and absorbing another company, the company was able to register a growth of up to 94%. During this time, he also acted as the general manager at Rubbermaid Cleaning.

As the President of Baja Motorsports and Direct tools factory outlets in Techtronic industries, he redesigned the sales strategy that consequently, led to registered profits of five million dollars. By redesigning the production process, he was able to cut down the production costs by eight percent. During a span of only two years, the company had opened over 30 more outlets. Consequently, this expansion helped the company register sales worth over 1.6 million dollars in net worth.

In 2010, he became the General Merchandising Manager of Ace Hardware Corporation. In this company, he was responsible for modernizing, branding, and merchandising. Upon much review of the company, he implemented a craftsman program that upped the company sales from 9 million dollars to 180 million dollars.in a span of three years, he had registered an exponential growth in sales.

In the year 2013, he became the Chief Merchandising Officer and Senior Vice President of True Value Hardware Corporation. Here, he oversaw the purchase and inventory taking processes. He was also in charge of merchandising team. While in this company, the company registered sales by nine percent and the savings went up by eight percent.

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