Norman Pattiz, the CEO of PodcastOne, divulges Research findings on Network brand lift

Research on advertising tests with five main national consumer brands across five different product and service categories was carried out by the Edison researchers. From the research, it was concluded that over 60% listeners mentioned one particular grocery brand post. There was an increase of awareness to unaided products by 47% on financial services product and 37% of automobile aftermarket product while there was an increase of 24% for a lawn and garden product in a pre-study research. In a post-study, more than a third of the respondents had a favorable opinion of the automotive aftermarket a decrease of 18% from the pre-study. 225 said they were likely to consider using a lawn and garden product in the post-study up from 16% in the pre-study research. In general, the awareness of a specific campaign message for an automotive aftermarket product increased by 60% from the pre-study to the post-study and 765 for a casual dining restaurant.



From the five national brands that the research was done on, some were well known but still launched new messages, while others were hardly known and were looking to increase awareness and trial. In all the pre and post-campaign studies, it was noted that the podcast audiences were amenable to brand messages and displayed better willingness to consider and acquire those brands.



Norman Pattiz is married to a former radio personality by the name Mary Turner. The Westwood One is one of the largest radio networks in America founded by Norman Pattiz. It provides a range of news on different aspects such as sports, entertainment, talk, traffic programming, and updates. Under Westwood One we have several bodies like CBS News that are managed and distributed by it. Mr. Norman Pattiz created courtside entertainment group in the year 2010, and recently he has introduced Podcastone and Podcastone Sales which is a leader in National Podcast marketing and sales.



Norman was appointed to serve on the broadcasting board of governors of the United States of America by the president in 2000 and equally reappointed in 2002 by president bush. Through him, Americas Arabic language radio and television was launched and serves all 22 countries of the Middle East and Fursi broadcasting to Iran reaching an audience of about 40 million. In addition, Norman Pattiz is the chairman of the Lawrence Livermore and Los Alamos national security laboratories as well as the regent f the University of California. Learn more:

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